C&W Market started as a hobby for Rob Murphy in 2007. Rob had just taken over managing the St. Charles Farmers Market, and had decided that he needed a cheese vendor to come and be at the market. The only problem was, there are no real cheese shops in this area, a shop specifically designed to be all about cheese. Through years of experience and many hours in a kitchen, Rob Murphy decided to launch Curds & Whey Cheese Co.
What started as fresh cheese curds, cheddar, swiss, and brie, has turned into a speciality cheese shop that not only carries a wide variety of artisan cheeses, but a place to come for all things craved by a foodie. Rob’s creativity and passion for food has driven a loyal client base in the Fox Valley Area, based in Geneva IL. C&W started as an exclusively farmers market business. Now you can find us at many farmers markets as well as at our quaint shop on route 38 in downtown Geneva.
The customer base of C&W Market has grown, with that growth the demand for new products has also driven the shape of C&W Market. When a customer asked if we could get some Gravalax, Rob’s response was, “I can do that here”. This request launched an endeavor into the fresh fish world. C&W no longer just has cheese, we have turned into a Fresh Daily Fish Market that guarantees the highest quality and freshness for its customers.